|
January 13, 2007
The
Storehouse and the Clock
by Gary North, Ph.D.
Americans
own stuff. We own so much stuff that millions of us
can't store all of it in our homes. We rent storage
facilities. We are doing our best to become junior
versions of Charles Foster Kane.
"Rosebud!"
"Stuff" is a noun. As with most English nouns,
it can be verbed. We Americans stuff our stuff into
every available space, every nook and cranny. (I
don't know what a cranny is, but I'm sure that my
wife has used up all of them that we own.)
Americans never seem to have enough space. Well,
that's not quite true. We never have enough space
at zero price.
In New York City, apartment renters pay many,
many thousands of dollars a month for tiny living
quarters. This high-priced living space creates a
problem for renters: What to do with all of their
stuff? There is a solution. It isn't free. Oh, my,
is it ever not free! Consider this story, from The
New York Times, published on November 12, 2006.
- "The $38,500 Closet"
-
- To live in New York City is to covet thy
neighbor's closet. Especially if it's a
walk-in.
-
- Developers of new buildings tout basement
storage units as an amenity almost on a par with
a gym or a doorman. Wire-mesh storage cages now
routinely sell for $30,000 to $40,000, and
enclosed storage rooms can sell for twice as
much.
-
- Not to be outdone, co-op and condo boards in
older buildings are finding ways to retrofit
extra storage space, even if that means evicting
the superintendent's mops and dustpans from a
utility closet so that it can be rented out.
Many of these spaces have waiting lists that run
for years, and they become available only when
someone moves out or dies...
-
- "Closet space is so precious in Manhattan,"
said Monica Klingenberg, an executive vice
president of Marketing Directors Inc., an agency
that markets and sells luxury co-ops and condos.
"We're all trying to eke every square inch out
of our living space, so the ability to have
additional storage space is just a gold
mine."
A gold mine? Is she kidding? Gold fluctuates in
price all the time. Storage space in New York City
only goes up in price. Way, way up.
The story reports that a bidding war broke out
for a 10-foot by 10-foot basement storage space.
Eight people were in the auction. The winning bid:
$38,500. Then the couple spent another $5,000 to
finish the space and install shelves.
- "I wish we could have found another one like
this," Mr. Alonso said. "When you pay $500 a
month to rent a storage room somewhere else and
you own nothing, you can begin to compare and
you see $38,500 is reasonable."
Why did they need the space? Because they are
collectors. What is a collector? It is a person who
spends lots of money to buy old stuff that died off
years ago in the new products market. We read,
"virtually every item in their one-bedroom
apartment could be featured on 'Antiques Roadshow,'
from an original Felix the Cat metal toy to their
antique sleigh bed."
This is why I do not allow my wife to watch
Antiques Roadshow when we both are at home. It is
the only TV show that I have banned. As soon as I
hear the theme music, I flip the channel. I don't
have all that much authority at home, but I put my
foot down when it comes to Antiques Roadshow.
- [Note regarding the most famous Antiques
Roadshow: The Rolling Stones' year and a half
tour has grossed over $430 million so far. It's
called "A Bigger Bang," which ought to be
subtitled, "for your buck."]
The article on New York City basement storage
space goes on and on and on. It is a very long
article, which means that some editor thought
readers would be highly interested. My thought:
only if they are specialists in abnormal
psychology. But if you want more evidence on
closets in New York City, click
here.
SELF-STORAGE
The term self-storage refers to warehouse space
for families and small businesses. We all know
about self-storage.
A generation ago, we didn't.
I got to thinking about this when I sat down to
write this report. When did I first see a
self-storage unit? I could not remember, but I knew
it was not in my youth.
So, I went onto Google and searched for
"self-storage," "industry," and "United States."
The first hit was for the Self-Storage Association,
which seems reasonable. At the top of its home
page, we read:
- The SSA represents the $150 billion+ (market
cap value) and $21 billion (annual revenues)
self storage industry in the United States that
comprises more than 49,000 primary facilities
with more than 2 billion rentable square feet.
Also, the SSA represents members in Canada and
18 other nations around the globe.
Big. Really big. Lots of money and lots of
square footage. But when did this industry begin?
There is a link on the home page to an article on
the industry. Here, we learn that the storage
industry began in the 1850s in London. Bankers
offered a service to very rich clients: to store
their things while they went on cruises &endash;
sort of like very large safety deposit boxes. In
the early 20th century, moving van companies
offered a similar service to their customers, who
were on the move.
How often do we see a moving van today? I mean a
real one, like Bekins (remember Bekins?) or
Mayflower. Hardly ever. Yet in my youth, they were
everywhere. U-Haul killed them. When states
authorized people with standard drivers' licenses
to drive a family-size moving van, we became a
nation of move-it-yourselfers.
This created a new problem: We also became
store-it-yourselfers. The stuff piled up. But where
to store it? The moving companies had all shrunk.
Their storage space was located in distant low-rent
districts. Nobody wanted to go there.
The free market responded, as it always does.
According to the article on the site of the
Self-Storage Association,
- In the mid 1960's, Texas saw the first self
storage facilities as we know them today.
Becoming immediately successful, development of
facilities spread quickly to the West coast and
then throughout the United States and Canada,
with facilities now being constructed in
Australia and Europe. The majority of facilities
operating today may be classified as "second
generation" self storage. These include: typical
row buildings, some multi storage facilities and
conversion of older buildings.
Local storage facilities appeared all over the
suburbs. Ours is about four minutes away. We are
good customers. It's easy money for the company.
Just ding our credit card every month. No muss, no
fuss.
Third-generation facilities are now being built:
up-scale, landscaped mini-warehouses that blend
into a neighborhood's surroundings. I call this
"designer warehousing."
Self-storage is spreading all over the world.
But it was originally "Made in Texas." The
story is here.
So, the whole world is either driving along
Charles Foster Kane Highway or looking for an
on-ramp.
We call it "self-storage." That term may be more
perceptive than originally conceived. We store a
piece of ourselves in our stuff.
We impute value to all that stuff. It has no
intrinsic value, economists tell us. All value is
imputed by some acting agent, they say. I believe
them. But, by imputing value to our stuff, we
associate our lives, dreams, and hopes with it. So,
it is very tempting to equate our lives with our
stuff.
"Rosebud!"
Several decades ago, I was watching Citizen
Kane on a local Los Angeles TV station. To make
the film fit into the allotted time slot, the local
film editor had snipped out what he regarded as an
uninteresting section of the film. It was where
Kane is a boy, and his father gives him a sled.
I had asked my mother to watch the film. She had
never seen it. At the end, she did not understand
the film's climactic ending (which is where
climaxes belong, I always say). I had to explain it
to her.
As I assume you know, the film centers around
the search by reporters to find out what "Rosebud"
meant. Kane had said this word just before he died.
(He was alone in his bedroom at the time. I don't
regard the movie as the greatest film of all time,
as many critics do, but I regard this scene as the
greatest film goof of all time.) The reporters do
not discover the secret. Only the viewer does, at
the end, when the sled named "Rosebud" is being
burned as junk in the basement incinerator of
Xanadu, Kane's gigantic mansion. The last scene is
smoke pouring out of the chimney.
What if the scene of Kane's youth had been cut
from the original, to make extra time for the
theaters to sell popcorn?
That experience has stuck with me for a long
time. It raises a question in my mind. How much of
our stuff is mainly Rosebud? If we did not remember
the equivalent of our youthful sled -- the
Alzheimer's threat -- what would all of our
corroding sleds mean to us?
How much of it will our children keep? Not much,
I think. After all, they have their own piles. They
have their own monthly bills from the local
self-storage facility. Will they look through the
piles of our stuff, one last time, and reminisce
about how much it meant to us? Or will they just
grab a hand cart to haul it away, piece by piece,
to the dumpster. "Goodbye, Dolly!"
Every self-storage unit ought to have a
dumpster.
Maybe even a surroundings-integrated
dumpster.
- Into the dumpster will go our formerly
imputed hopes and dreams.
-
- "Rosebud!"
THE TICKING CLOCK
The clock is ticking on our storage expenses.
Our credit card report tells us this monthly. It is
ticking on us, too.
I don't buy much stuff. Used books, yes. But
that's a harmless addiction. Yet each book
testifies from its place on a shelf: "You'll never
read me. You'll never get to me. Don't you hear
that clock?"
I hear it. It is getting louder all the
time.
In the inescapable trade-off between time and
money, I'm long on money and short on time.
The marginal utility of money falls as we get
more of it. The marginal utility of time rises as
we run out of it. At some point, the lines cross.
When it does, the shock can trigger strange
effects. Sometimes it results in male mid-life
crisis, or so I'm told. Personally, I was so busy
writing books and building my publishing business
that I missed it. It was like the sexual revolution
era of my youth. I was so busy in grad school that
by the time I noticed it, I was married.
Ben Franklin wrote this in Poor Richard's
Almanack: "A child thinks that 20 pounds and 20
years can never be spent." A pound sterling was
worth more in those days. But, life expectancy
being what it was, so was a year.
The ticking clock, when coupled with rising
income due to competence in one's profession,
places a premium on time, meaning leisure time,
meaning time that generates no monetary income.
Time gets more expensive in money.
In China, the mania for money is operational in
the cities. The Chinese were poor in 1980. Most of
them are poor today. Those who are getting rich are
a minority in a country of 1.3 billion. But a
Chinese minority is a lot of people. The Chinese
middle class now numbers in the hundreds of
millions. If you want to get a visual image of what
I am talking about, see
Photo A.
The quest for money has made the younger Chinese
ferocious competitors on the production side of the
ledger. They are buying money with time.
Yet China is running low on time. Its
demographic clock is ticking. The one-child per
family law has produced 20% more marriageable males
than females. (When it comes to abortion in Asia,
females get the sharp end of the knife.) The
enormous population is aging faster than
capitalism, despite its remarkable speed of
development in China, can produce wealth to support
aged Chinese.
Nicholas Eberstadt, a demographer, predicts that
between now and 2025, almost two-thirds of China's
population growth will be in the cohort over age
65. By then, China will have an older median age
than the United States.
How will working-age people support the
oldsters? There is no pension system. This helps
Chinese economic growth rates today, but what about
18 years from now?
Eberstadt
writes:
- Where in the early 1990s the average
60-year-old Chinese woman had five children, her
counterpart in 2025 will have had fewer than
two. No less important, China's retirees face a
growing "son deficit." In Chinese tradition it
is sons, rather than daughters, upon whom the
first duty to care for aged parents falls. By
2025, a third or more of Chinese women
approaching retirement age will likely have no
living sons.
The vast majority of today's Chinese are rural,
poor, and without prospects in the new urban
economy. They are the victims of three decades
(1949-79) of Communist economics and Mao's
ruthlessness. Yet they must somehow support
themselves, building capital for retirement. This
is demographically impossible.
So, while younger Westerners worry -- a little
-- about old age, their educations, their
experience, and their inheritance of 200 years of
capital accumulation in a free market social order
have put them far ahead of most Asians. Economic
competition from Asia will surely increase. But we
are so far ahead of them today, and so few of them
proportionately are marching up capital mountain,
that typical Americans in retirement, although
unlikely to match their youthful dreams of
care-free aging in the golden years, will enjoy
better lifestyles and suffer less despair.
CONCLUSION
Our stuff is like the blob in the original Steve
McQueen movie. It spreads. It overflows. It
swallows everything in its path.
We are long on stuff compared to time. This is a
very recent phenomenon, and more of a North
American problem than any other society in history.
This is capitalism's gift to the West and
especially Americans and Canadians. We are the
heirs of compound growth -- the legendary eighth
wonder of the world.
So, when you allocate the inevitable trade-off
between stuff and time, be aware of the falling
marginal value of your stuff and the rising
marginal value of your time.
Think ahead: How will you enjoy your stuff at
age 70 or 80? Where? What kind of stuff will still
be worth storing? Where?
In the trade-off between more stuff now vs. more
personal productivity in the future, buy future
productivity by investing the money that would buy
more stuff now.
Dr.
Gary North earned a Ph.D. in history and is one of
America's keenest economic analysts and
commentators. He supports the Austrian school of
economics and is a previous assistant to
libertarian congressman Dr. Ron Paul. Visit his
website at http://garynorth.com.
To
subscribe to Gary North's Reality Check go to
http://www.dailyreckoning.com/sub/GetReality.cfm
If
you enjoyed this essay and would like to read more
of Gary's writing please visit his website at
http://www.garynorth.com
or http://www.freebooks.com
Because
The Radical Academy publishes essays and articles
on its website does not imply acceptance or
approval of the comments or opinions expressed by
the author of the material. Nor is the Academy
responsible for any misrepresentation of the facts
included. It is your job to be a critical
reader.
Enrich
Your Life With A Business Or Finance
Book
Enrich
Your Life With A Business Or Finance
Magazine
|