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February 20, 2007
The
Revival of Heartland America
by Gary North, Ph.D.
The
greatest real estate deal in man's recorded history
was the sell-off of the Louisiana Purchase by the
U.S. Government, beginning after the War of 1812
ended in 1815, when the Mississippi River's outlet
into the Gulf through New Orleans was assured. For
about $1.25 per acre, immigrants could buy land.
They did not even have to pay cash.
Most of this land was fertile. Transportation
costs were low and then got lower. The Mississippi
River, the great lakes, the Erie Canal, and finally
the most revolutionary invention of the nineteenth
century, the steam railroad, converted 800,000+
square miles of raw land into high-value, mostly
family-owned capital. Jefferson thought it would
take centuries to fill the American heartland. It
took less than a century.
Politically, this shift was reflected in the
substitution of Ohio for Virginia as the home state
of presidents. What had been the Old Northwest in
1787 became the center of the country by 1887.
Nevertheless, New York City's financial
dominance and New England's educational dominance
produced a coastal view of America. The
communications system, the roadways, and the movies
added California to the East Coast's cultural
dominance. Yet the accent of California remains the
Ohio accent. This is also true of the movies and
television.
With the steady decline of the number of people
employed in manufacturing after 1950, the Midwest
lost its economic clout. This decline included the
political clout of the industrial trade unions. The
steel belt became the rust belt.
The heartland lost the best and the brightest to
the coasts. This was a crucial factor in the
comparative decline of the region. Brains moved
east or west, where there seemed to be greater
opportunities.
Today, this process has begun to reverse. The
establishment media, being coastal, have ignored
it.
Meanwhile, the South has become integrated
economically into the heartland. Air conditioning
and the low political power of trade unions in the
South combined to make the region acceptable to
entrepreneurial immigrants from above the
Mason-Dixon line.
Then came national retail chains after 1970. You
cannot tell where you are on Main Street anywhere
in the country. They all look alike. America's
homogenized culture has overwhelmed every region.
This has reduced the culture shock of a move into
or out of a region.
One major barrier remains: the cost of real
estate. As in 1850, heartland America has the edge:
the lowest cost prime real estate on earth.
WHERE OPPORTUNITY LIES
Prime urban real estate around the world is now
beyond the reach of the next generation of home
owners. Government subsidies to the real estate
market in the form of loan guarantees and central
bank inflation have combined to create demand for
urban real estate. In the world's largest cities,
anything that we would regard as comfortable,
middle-class living can no longer be purchased by
members of the middle class who do not already own
real estate to sell to first-time buyers.
The heartland is not where most people have
preferred to live. Cold weather and a more
traditional lifestyle for eight decades failed to
attract the best and the brightest. The
up-and-coming urban professionals moved to the
coasts.
The coastal regions filled up with
opportunity-seekers.
They bid up the price of real estate after 1960.
Today, their grandchildren are locked out of the
housing markets.
The U.S. government responded politically to
that age-old desire to "own your own home." The
government subsidized the creation of low-down
payment mortgages. This enabled home buyers after
1950 to lock in 30-year mortgages, which they paid
off. Now they are selling to late-comers. The
effect on housing prices of government-insured
lending institutions that issue mortgages is
analogous to the effect of Medicare on health care
prices: upward.
First-time buyers are becoming debtors to the
tune of $500,000 to $700,000 in places like Boston
and Southern California. They are locked into
30-year mortgages for the rest of their lives. They
will pay 40% of their after-tax income to buy their
homes.
Family by family, their children will either
move out of the region, or else find themselves
strapped with lifelong debt, forced to live as
dual-income status for the rest of their lives.
This is good news for entrepreneurs who own
profit-seeking day cares (www.demischools.org).
For everyone else, it isn't.
Whenever there is a recession, thousands of
these debt-burdened home owners will be forced to
abandon their homes. Their credit ratings will
suffer. They may be in debt for $100,000 or more
after their homes are sold out from under them in a
foreclosure. Bankruptcy will become their only
option.
My son Scott recently moved to Southern
California. He and two others rent a 3-bedroom
townhouse for $2,100/month. He tells me that
because of the high price of owning a home, rentals
stay on the market for only a few hours. You need
to call to rent as soon as you see an ad.
Newcomers in his age bracket -- under age 30 --
who don't earn $60,000 a year are locked out of
home ownership. This makes the two-income family a
necessity in most cases. The single-income family
is a thing of the past in the housing bubble
regions.
My daughter bought a 2100 square foot house in
Nashville for about $170,000. It has a decent sized
back yard. In a comparable neighborhood in Southern
California, that house would sell for close to
$700,000.
The difference in price is not based on regional
income levels. People in Nashville don't earn a
third to a quarter of what people in Southern
California do. The difference has to do with the
concentration of population. People are paying
heavily for weather and lifestyle. But the warm
weather and lifestyle are now overwhelmingly based
on massive lifetime debt.
High taxes and extensive government regulation
in California and New York and Massachusetts are
steadily reducing the level of economic
opportunity. Nevada is booming -- an escape hatch
from the tightening grip of government across the
border: no income tax. New Hampshire serves the
same function for people who want to escape the
People's Republic of Massachusetts: no income tax,
no sales tax.
We know from the real estate mania on the coasts
that, with respect to property values, there is a
lot of upward potential in the heartland. People
are willing to indebt themselves in every region.
No longer is the old "25% of income" rule
operational. Yet heartland real estate is still
obtainable by honoring the old rule. The difference
is the decentralization of population in the
heartland. The distribution of population is much
greater. The price of land has not been bid up to
such a degree.
Now telecommunications are allowing residents of
the heartland to make incomes comparable to those
on the coasts. This is creating economic
opportunities for young families. Women can work at
home. Husbands can earn higher salaries.
Entrepreneurs can hire well-educated locals and
recent immigrants from the coasts. What took place
in Austin, Texas, from 1985 to 1995 is indicative
of what can happen in a decade: from an oil economy
bust to a digital economy boom.
The upward pressure of population is
relentless.
There are over 300,000,000 people in the United
States. This will go to 400,000,000 by 2050. If
these newcomers want to own their own homes, they
will have to find less expensive places to live --
in Texas rather than California or Phoenix.
YOUNG FAMILIES WILL MOVE
INLAND
Young people want to own their homes. This is
not going to change anytime soon. They will move to
regions where they can afford to buy a home. They
have been doing this since approximately 1640.
As American families grew smaller after 1957,
the links to existing regions grew weaker. For a
century, people moved to Southern California, just
as they had moved to New York City. Their children
did not move away from the parents and siblings.
But now they must leave family behind if they want
to own their own homes.
The price of entry-level housing in Southern
California is now limited to Hispanics, who are
willing to put more than the immediate family into
the same home and share mortgage costs, and to
highly successful two-income families, especially
Asians.
If you don't understand this, spend ten minutes
on www.Realtor.com.
Look up any zip code in Southern California. Start
with Anaheim: 92802. It was mostly orange trees in
1950. Then came Disneyland. Begin with homes in the
$400,000 range. Check the square footage.
One of the most astute commentators on this
major demographic shift is Joel Kotkin. In a recent
article in "The American Interest," titled
"Little
Start-Up on the Prairie," he describes Aurora,
Nebraska -- population 4,500.
- With its neat town square and red-brick
civic buildings, it suggests a reflection of
America's bucolic past. Yet it may also
represent an oblique looking-glass glimpse into
America's future. In the first half of the 21st
century, as the nation grows from 300 toward 400
million people, Aurora and other places in the
American Heartland will provide a critical
outlet for the restless energies and
entrepreneurial passions of its people.
As I read it, I thought of the
article written by America's most
detail-conscious social observer, Tom Wolfe. He
wrote on the origin of Silicon Valley. The pioneer
was Robert Noyce of Intel, who grew up in Grinnell,
Iowa. Noyce brought the Protestant ethic of his
youth and his college years to Silicon Valley.
- When they were in their teens, Noyce and his
brothers made their pocket money by mowing
lawns, raking leaves, and babysitting. In
Grinnell that was socially correct behavior. To
have devoted the same time to taking tennis,
golf, or riding lessons would have been regarded
as a gaffe of the genus Conspicuous Indolence.
There was no Country Club set in Grinnell or
anything approaching one.
Wolfe's main point was that in the Midwest,
engineering was respected. This was not the case
"Back East," where pure science and the humanities
were fashionable. This was an aspect of European
snobbery, Wolfe said.
- As a result, the way to today's Information
Superhighway, more recently known as the Digital
Revolution, was paved entirely by geniuses from
the Midwest and farther west. The inventor of
the lightbulb, which started it all, was Thomas
Edison from Port Huron, Michigan. The inventor
of the vacuum tube, which made possible the
development of the high-speed electronic
computer, was Lee De Forest from Council Bluffs,
Iowa. The three engineers at Bell Laboratories
who won Nobel Prizes for inventing the
transistor, which replaced the vacuum tube, were
John Bardeen from Madison, Wisconsin, Walter
Brattain from Seattle, Washington, and William
Shockley from Palo Alto, California. The chief
of the fabled Bell Labs in those palmy days was
Oliver Buckley from Sloane, Iowa. The two
inventors of the integrated circuit or
"microchip," the very heart of the Revolution,
were, first, Jack Kilby, from Jefferson City,
Missouri, whose chip was made of germanium, and,
six months later, Noyce, whose chip was made of
silicon and became the standard for the industry
and gave the Silicon Valley its name.
Wolfe is wise enough to know that Asians are
pioneers in engineering in Silicon Valley. They are
from Way Back East, whose outlook is more Iowa than
Massachusetts. But the cultural atmosphere created
by Noyce and his team made their entry into the
ranks of the creative engineers far easier.
The brains moved to the coasts, especially
California, after World War II. This process is now
reversing, according to Kotkin.
- Low electrical costs, access to Interstate
80 to Omaha and Lincoln, and excellent
high-speed telecommunications make Aurora a
desirable location for several growing
businesses. So, too, does a reliable, literate
and highly trainable workforce. . . .
-
- Unemployment barely exists, and the biggest
problem -- as in many other places in the
Heartland -- is finding new workers.
The establishment media do not perceive what is
happening, Kotkin says. This is not surprising; the
establishment media are coastal.
- Most media coverage portrays a kind of Mad
Max environment -- a desiccated, postmodern,
Lost World of emptying towns, meth labs and
militant native Americans. Typical was a 2006
New York Times article describing North Dakota
as "Not Far From Forsaken." Its imagery was of
"irresistible decline" -- dying towns, aging
populations, a place for the curious Easterner
to visit now before it all blows away. . .
.
-
- If there is anything positive, according to
such accounts, it lies in the hope that much of
the country between the Mississippi and the
Rockies might end up as a giant
enviro-playground, subsidized by
environmentalists like Ted Turner.
This image is mostly bunk, according to
Kotkin.
- Restoring the natural environment where
possible is no doubt a good thing, but many
places in this vast swath of the country also
are rebounding in terms of jobs, population and
income -- in many cases more so than parts of
urban coastal America. Fargo, North Dakota, for
example, grew by more than 20 percent between
1990 and 2000. Scores of other Heartland towns
and cities -- Sioux Falls, Des Moines and
Bismarck among others -- have seen similar
expansions.
He calls this micropolitan growth. It is where
most of the growth is nationally. This is
reasonable; anything large reaches its limits to
growth. The rate of growth slows.
- Indeed, as we look at the fastest job growth
in the country, micropolitan areas are fairly
dominant: Of the 393 fastest growing regions in
the country, fifteen of the top twenty were
micropolitan areas, while only one, the
sprawling city of Las Vegas, ranked among the
fastest job-growing metros in the country.
Beginning in the 1970s, migration reversed. This
has received little attention. This has accelerated
since 1990.
- A decade ago, Fargo was a classic backwater,
and, after the release of the eponymous movie,
something of a national joke. A critical shift
occurred in the late 1980s when Doug Burgum, a
local boy from nearby Arthur, moved back home
from Chicago to join a fledgling local start up
called Great Plains Software. Burgum recognized
the area's considerable engineering expertise,
both from North Dakota State University and a
large and expanding specialty farm equipment
industry, and he anticipated growth. . . .
-
- The success of Great Plains Software sparked
other start-ups in fields ranging from
biotechnology to wireless networking to radio
frequency identification systems. Today,
extrapolating from recent National Science
Foundation data, North Dakota has one of the
highest rates of high-tech startups in the
nation, with the Fargo area as the undisputed
epicenter. The area is also luring businesses
from the coasts.
A big part of this shift has to do with
lifestyle. What I decided in 1959, when I left
Manhattan Beach, California -- what was to become
the consummate epicenter of Southern California's
real estate boom -- shaking the sand off my feet,
is now becoming widespread. I wanted out of that
lifestyle.
- So even in the new, hipper Fargo, the real
driver of success remains a set of values --
self-reliance, community spirit, a dedication to
family and faith -- that have long been at the
center of the Heartland ethos. After all, along
with its finer dining and hip bars, Fargo has a
microscopic crime rate compared to any major
coastal city and little in the way of an
underclass. As in Aurora, local charities thrive
and community involvement is the norm.
-
- These characteristics are the main draw,
particularly to relocating thirty-somethings,
notes Mike Chambers, founder of the fast-growing
biotech firm Aldevron. It's an experience common
to many companies in this buckle of the Brain
Belt. "Wherever you go you find people who went
out and came back," says Howard Dahl, CEO of
Fargo-based Amity Technologies, a fast-growing
agricultural machinery firm, and former head of
the local Arts Council. "We constantly get
resumes from people at Boeing in Seattle or
somewhere else. They don't come for the
mountains or the sunshine or the culture -- they
come back because of the kind of people who are
here."
This shift has religious overtones and
implications. Americans are leaving the "do your
own thing" morally, in exchange for "do more of
your own thing" entrepreneurially.
- Dahl, a former Lutheran seminarian, says
religion also plays a major role, but not in the
loud, assertive tones one might find in Houston
or Dallas. "Religion and family play a huge role
in everything, but it's quiet. It's people's
sense of ethics," he suggests. "It's that you
care about your community and can count on your
neighbors."
What Robert Nisbet identified as the quest for
community back in 1953 is still in process.
- Such values, Aurora's Gary Allen believes,
are the real secret behind the nascent Heartland
resurgence. In a town of barely 4,500, there are
more than thirty non-profit foundations, with
assets in excess of $45 million. It is all part,
notes Gary Warren, of a community spirit
reflected in the city's extensive recreation
facilities, its well-maintained central square,
library, senior center and museum. "Community
building is a way of life here," Warren offers.
"You give to your community the way you give to
your church on Sunday. It's the essence of what
it is to live here, and it's why people decide
they want to come here."
CONCLUSION
For young families, the heartland once again
offers opportunity. The weather will not get any
better, but technology can overcome the worst
aspects of weather -- air conditioning in the
heartland South and heating oil in the heartland
North. I have preferred the South to the North.
Fuel costs may reinforce this preference over the
next few decades.
For retirees, the heartland is better. People
move to Asheville, North Carolina, not to Los
Angeles, to retire.
For start-up entrepreneurs, the heartland is
better. Locate a university with a good engineering
department and move there. College Station, Texas,
gets my Good Entrepreneurship seal of approval. So
does Auburn, Alabama.
For young families that don't want to spend
their lives as mortgage serfs, the heartland is
better.
The South will rise again. It just won't be the
South. The South is gone with the wind. If you
think I'm wrong, let me know the next time you see
an all-white backfield at the University of
Alabama.
Dr.
Gary North earned a Ph.D. in history and is one of
America's keenest economic analysts and
commentators. He supports the Austrian school of
economics and is a previous assistant to
libertarian congressman Dr. Ron Paul. Visit his
website at http://garynorth.com.
To
subscribe to Gary North's Reality Check go to
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you enjoyed this essay and would like to read more
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