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Breakthrough
Strategies for Your Business
by Gary Lockwood
Wealth.... Quality of Life.... Satisfaction...
Fun....
Are you:
- getting all you want from your
enterprise?
- progressing in your professional practice as
much as you desire?
- satisfied that your job/career gives you
everything you want?
Many of the business owners, entrepreneurs and
professionals whom I coach have come to me because
of that feeling that "there must be more than
this". Most are successful, yet have the feeling
that they are working harder and are less
satisfied. Many were trying to develop a balance
between their personal and professional
lives.
If you're having these feelings, join the club.
A gap exists between expectations and the reality
of the workplace today. While business people
generally expect they will take more time off and
worry less about money as their business grows,
they currently work long hours, spend little time
with family and suffer from dangerously high levels
of stress. These are the challenges of working in a
time of transition.
The bad news is there is a great gulf to bridge
between reality and expectations. The good news?
There are ways both individuals and corporations
can change to improve both workplace quality and
the level of productivity.
What are the possibilities? How would you like
to just leap over the mundane, step-by-step
progress you have been making? You do not have to
settle for incremental improvements. You CAN
achieve extraordinary breakthroughs in your
business and personal life if you know
how.
Interestingly, YOU already have the answers for
more success! They are just locked away inside you.
Unlock the creative power inside you and focus it
on turning your dreams into reality.
In my twelve years of coaching and training,
I've observed how successful business people "break
through" existing boundaries and move their
business and their lives to a higher level. I have
identified six aspects of the enterprise where it's
possible to achieve these breakthroughs.
To get breakthroughs, business owners,
entrepreneurs and professionals must systematically
examine and develop the six integrated principles
of success. These Breakthrough Strategies
are:
STRATEGIC VISION SYSTEM:
This is the process of surfacing and clarifying
the areas of significance to you and your business.
You will establish meaningful goals in each of
these areas. This assures that you stay focused on
the outcomes you desire.
In times of great change and ambiguity, how do
we set meaningful goals? And how do we keep our
businesses moving forward and on target? This is
what strategic thinking is all about. For this
breakthrough strategy, identify the 8 or 10 key
areas that are important and essential for your
business and your personal life - cash flow,
customers, employees, family, friends, spiritual
growth, health and so on. Write them
down.
In each of these areas, develop a crystal clear
vision of where you are going with this. What's
possible. What does it look like when you're living
up to your best expectations in each of these
areas? Describe as best you can, in writing, what
it looks like and what it feels like when you have
reached the point in each of your key result areas
where you are happy with each. This represents a
picture of your future as you prefer it to
be.
These processes have been designed to take
advantage of the way your mind actually learns and
the way entrepreneurs actually work. With clear
purpose and direction, your efforts will be
laser-focused on the results you want.
TACTICAL ACTION SYSTEM:
These processes ensure that your actions and
decisions are aligned with your values and vision.
You will set critical milestones, success
yardsticks and key tracking indicators so you will
achieve your goals faster and easier.
To be goal directed, we need goals. Set aside a
couple of hours this week to contemplate your 3 or
4 or 5 major business goals for the remainder of
the year. Don't get hung up on the small stuff.
Look beyond today and this week and this month.
Picture yourself on December 31 reflecting on the
significant accomplishments of the year. What will
have had to happen to make you happy with your
progress, professionally and personally?
Don't forget to include your personal goals in
here. They may be family related and growth related
(preferably both). When your monthly goals are in
sync with your long goals, and your daily
activities are leading toward your monthly goals,
you achieve "Goal Congruence".
QUALITY OF LIFE SYSTEM:
In our high-demand, knowledge-based economy,
issues such as free time, happiness, satisfaction
and peace of mind are not just nice-to-have. These
things are crucial to your ability to operate an
enterprise at peak effectiveness.
The emergence of creativity, ideas, and
information as our most valuable resources, and the
pervasiveness of the global, 24-hour business world
have changed our concept of "time equals money".
Now, it's "results equals money". And we all know
that more time at the office does not mean more
results. In fact, it often means less results and
more mistakes.
What's the answer? The solution is to take time
away from your business. Free time makes you
sharper. Free time provides the rejuvenation you
need to restore your confidence and sense of
well-being. You come back from time off with a new
perspective, a higher energy level, increased
creativity, and often, a breakthrough idea. Take
one vacation a year, get one break-through. Take
two vacations, get two breakthroughs. Take three,
get three.
Getting and keeping a superlative quality of
life is best done systematically, not just when
convenient. By consciously attending to the balance
in your life, you can create a rich quality of life
most people only dream of ever having.
LEVERAGING SYSTEM:
Here, you will regularly examine the results you
get from the investment of your time and money.
Leverage to produce high-impact results is attained
through support people, automation, outside
specialists, smart delegation and shrewdly managed
priorities. Many entrepreneurs are still operating
under the mistaken belief that results are in
direct proportion to how hard they work.
This is why it's so important to make wise
decisions about how we invest time and energy. Why
do you feel that there's more to do than you can
possibly do? Because there is more to do than you
can possibly do. You must make choices. Often very
difficult choices.
It is imperative that we are doing the right
things, every bit as much as doing things right.
You've heard of the 80/20 rule -- 20 percent of all
activities will produce 80 percent of the
meaningful results.
What are your 20 percent? What are the handful
of activities that produce the results that you
want, that will make a difference, that will take
you in the direction you wish to go?
Remember, you are rewarded only for
results.
STRATEGIC RELATIONSHIPS:
Inevitably, the largest share of your income
flows from a relatively small number of key
economic relationships, generally your top clients
and referral sources. Identify these special
relationships that require nurturing and create
action plans around retention and developing
maximum potential from each.
Truly effective business people succeed because
they are genuinely curious and concerned about
people in general - and customers in particular.
Their desire to understand the customer takes
priority over their desire to sell their products
and services. The delightful irony, of course, is
that the very
reason they are successful at selling is because
they have made their desire to sell a secondary
issue. The primary issue is the relationship they
have with their customer.
In too many cases, entrepreneurs focus on
current transactions rather than relationships that
will sustain and grow the business over the long
run.
LEARNING AND CONSTANT IMPROVEMENT:
When you are proactive about learning and
improving instead of just letting it happen, you
accelerate your capabilities, expand insight and
experience startling advances in your
thinking.
Effective learning must be conscious vs.
unconscious, active not reactive. It must be
something we seek, not just "let it happen". If
learning ability is not conscious, it can't be
improved. It just becomes "another habit" without
effective application to the circumstances in our
business (and personal) lives. We already spend too
much of our day "doing things."
How do we become good learners, and
subsequently, good change masters? The answer is
surprisingly simple. Become an active, conscious
learner on a daily basis by creating a diary or log
of your most important daily experiences.
Set aside time daily to consciously learn from
your experiences. You will discover a little-known
secret that will put you on a course to life-long,
continuous learning and improvement.
Bottom line.... these Breakthrough Strategies
provide a practical, systematic way to achieve
remarkable results. This approach, once mastered,
becomes a habit that enables you to continue your
program of extraordinary accomplishments over the
remaining course of your lifetime.
Here is how you get started. Pull out your
appointment calendar and start blocking out three
or four hours each month where you can be
uninterrupted ( if you can not do this, you are in
trouble already). Use this quiet time to think
seriously about your personal and professional
life. Use the Breakthrough Strategies as your
guide.
In each planning session, focus on one or two of
the Breakthrough Strategies, articulate the desired
end results, map the possibilities, and create an
action plan for the coming three-month period.
Refer to this action plan as you plan your time
each day or each week.
What can you expect to get out of using these
Strategies? The benefits you experience from using
the Breakthrough Strategies will depend on the
specific nature of your goals. The most common
results for entrepreneurs include:
- significant increase in income
- a goal achievement process that works
- a more satisfying lifestyle and
workstyle
- elimination of non-productive activities in
favor of value-adding activities that propel you
toward your goals
- a more predictable future
- peace of mind and increased confidence in
your ability to accomplish your goals even
faster and easier.
We have found that entrepreneurs desire
continuous growth in their business and personal
lives. They are impatient to reach expanding
visions. Regular attention to the six Breakthrough
Strategies helps satisfy this basic desire for
endless growth.
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Gary Lockwood is Increasing the
Effectiveness and Enhancing the Lives of CEOs,
business owners and professionals.
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Email: Gary@BizSuccess.com
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