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Entrepreneurophobia
- Part I
Conquering
the Fear!
by Walt Goodridge
If you've ever wanted to start your own business
and jump into the stream of but somehow never
seemed to get up the courage to take the plunge,
you might be suffering from a common malady which
affects roughly 70% of the population:
Entrepreneurophobia! Quite simply, after growing up
believing in the American dream of working all of
your life for a large company that will take care
of you and provide benefits for you and your
family, taking the leap into what most would
consider an uncertain future is quite daunting. But
take heart, as an entrepreneur myself, I'd like to
share with you a new way of looking at what's
holding you back so you can break free and achieve
your own entrepreneurial dreams!
Naming the fear.
Being an entrepreneur has the glamour of being
in charge, calling the shots, setting your own
hours, more personal freedom, and just possibly the
chance of making it really big with that new idea,
service or product. On the down side, there are
long hours, uncertainty, and of course, risk.
Success is not guaranteed, and the money doesn't
always come with the regularity of a day job. As a
result, many of us choose to suffer in silent
desperation making others into millionaires, while
our own dreams of success go unfulfilled. What
keeps most of us shackled to the nine-to-five grind
is plain, simple FEAR. Fear of the unknown. But,
don't worry, even successful entrepreneurs
experience fear. It's part of being human. The
trick is not to let it scare you into inactivity.
The first step in our task of conquering this fear
is naming it: Entrepreneurophobia, the fear of
being an entrepreneur.
Fear of failure or fear of success?
Most of us have been programmed all our lives to
believe that "success" is simply going to school
and getting a good job. While these are admirable
goals to pursue, they don't encompass the entire
realm of ways to live our dreams. Unfortunately,
the programming is so powerful, that any endeavor
which we consider that's not based on those norms
is threatening to us and to others. Starting one's
own business is a bold move which little of our
life's teaching really prepares us for. As a
result, we are likely to suffer discouragement and
even ridicule from family and friends who view such
plans as silly and destined for failure. In
addition, we often have to overcome our own
insecurities: What if I can't sell my music or
product, what if my business fails, what if I get
sued, or end up in more debt? How will I pay my
rent? What will my family and friends think of me
if I fail? What will I think of myself?
Overcoming these self-doubts and negative
influences doesn't mean you'll be successful
either. In fact, it may be just the beginning of
your troubles. Because, while many of us suffer
from a fear of failure, an equal number suffer from
what we can only call a fear of success! It's true.
There are many individuals who don't know how to
handle success and, when things are going well,
appear to do everything in their power to destroy
everything they've worked hard to achieve. The
story of the superstar who "had it all" and then
threw it all away on drugs, sex or gambling is the
classic example. Even after we have achieved
success, our own low self esteem may come back to
haunt us. The external image we've created--the one
that everyone else has of us--doesn't quite match
the one we have of ourselves. So, we subconsciously
do what we can to get them to match. So we end up
sabotaging our own success. Then down comes the
facade of wealth, confidence, and success, to be
replaced with the old one of poverty, lack and
negativity. That's what fear can do to you. While
the bad news is you may never get rid of your fears
completely, the good news is that you can learn how
to manage them.
Fear Management.
When you're in business for yourself, sales,
employees, expenses, taxes, growth and everything
related to your business require effective
management. Fears, too, are as much a part of being
an entrepreneur, and need to be managed. Many
potential entrepreneurs fail even before they write
their business plan, simply because they don't
practice fear management well enough in advance
and, just as importantly, during the life of their
venture. To help you get a handle on your fears and
practice fear management, here are a few basics you
should know.
The Facts About Fears
1. Fear is at the basis of most of human
activity. It's one of the two reasons why we humans
do ANYTHING. (The other reason is love). From
working, to war, to religion, to politics, to sex,
practically every aspect of what we call
civilization is in response to some fear or
another. Fear of starvation leads to the
development of agriculture; fear of poverty leads
to the pursuit of wealth; fear of the elements
leads to construction of shelter; fear of death
leads to the development of religion. Fear of
losing freedom, independence and territory leads to
war.
2. All fears are learned. Behaviorial
psychologists say that the only fears we are born
with are the fear of falling and the fear of loud
noises. All our other fears are learned, and like a
bad habits, can be unlearned. So there's hope!
3. Fears are not real. Fears are illusions.
Fears do not exist. They are your responses to
ideas that you've created from unreal beliefs. They
have power only because you give it to them.
Remember the first time you spoke or performed in
front of an audience? The first time you dove into
a pool? The fear at those times was so overwhelming
that you thought you wouldn't survive into the next
day. Well, you have survived, hopefully with the
knowledge that the fears are usually more powerful
than the thing we fear. In other words, fears
rarely equal consequences. As you face your fears,
ask yourself: what's the worst that can happen? If
your idea doesn't sell, will the death penalty be
imposed? Doubtful. Many of us would probably
realize that our deepest fears are actually
unfounded if we did a realistic assessment. But
many of us never do becasue often it's easier to
magnify our fear than to admit that the only thing
holding us back ..... is us.
4. Fears signal opportunities. The only way to
grow in life is to take yourself out of your
"comfort zone". As long as you keep doing only what
you're comfortable with, you will never grow. If
something you're considering doing causes fear, the
fact that you feel the fear is probably an
indication that this is something you NEED and MUST
do to grow into the next stage of your life. As a
child, you couldn't walk until you conquered your
fear of standing. You couldn't run until you
conquered your fear of walking. Fears are the
mind's way of identifying areas in your life that
you need to work on. And as you do, you may
stumble, or even fall, but you ALWAYS learn and
grow.
Be sure to read Learn the Secret of How
to "ICE" Your Fears in "Entrepreneurophobia--part
2!
Brought to you by: World Wide
Information Outlet - http://certificate.net/wwio/
Walt Goodridge is an
entrepreneur and author of several books. His
company, Niche Market Exclusives, publishes his
books and other "success tools", which he creates
especially for MLM Entrepreneurs, Hip Hop
Entrepreneurs, Internet Entrepreneurs and othersto
show how to succeed in business. For a free
brochure, call 301-587-9226! or visit the site at
http://members.aol.com/nichemrket.
Copyright © 1994-2002 by
Walt Goodridge. (Originally published in The Fever
Magazine)
Because
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on its website does not imply acceptance or
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the author of the material. Nor is the Academy
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included. It is your job to be a critical
reader.
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