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August 8, 2007
Academics
Without Academia
by Gary North, Ph.D.
From
time to time, I get a letter from some aspiring
academic who wants to know whether he should go on
to a Ph.D. in economics. He wants to know where he
can get a Ph.D. in Austrian economics.
Occasionally, he wants to know if an MBA would
be better than a Ph.D. in economics.
While my degree is in American history, with my
concentration in colonial America, I rarely receive
an inquiry about whether a Ph.D. in history would
be wise, nor does anyone ask me which specialty or
which university.
I have a stock reply to these inquiries.
- Why do you want a Ph.D?
- What are your career plans?
- Is a Ph.D. required for this career?
- Why do you think the post-1968 Ph.D. glut is
over?
- What college wants to hire an Austrian
School economist?
- Why do you think a college will be looking
in 3 years?
- Why won't it hire an Ivy League Ph.D.? Or a
Chicago grad?
- Do you plan to work for a tax-funded
school?
- If so, why?
There are a series of mistakes in the minds of
most would-be Ph.D. students. The main one is some
version of the labor theory of value. They assume
that if they work hard enough, and jump through
enough academic hoops, some college will hire
them.
They do not begin as entrepreneurs. They do not
ask the key question: "What is the likely state of
the market in three or four years for holders of a
Ph.D. in the field that I want to earn mine in?"
Why not? Because they do not see economic value as
something imputed by buyers of the services
supplied by holders of a Ph.D. They see consumer
demand as somehow generated by the work it takes to
earn a Ph.D.
Someone interested in free market economics
should understand this. Someone interested in
Austrian School economics should see it, for
Austrian economics focuses, above all, on two
concepts: (1) subjective economic value as imputed
by consumers; (2) the entrepreneur as the person
who deals with present uncertainty about the future
condition of a market.
MOTIVATION
Forty years ago, I was sitting in an evening
seminar for graduate students. The teacher -- I
forget who -- asked a question: "Why do you want to
get a Ph.D.?" I don't recall what I said. I do
recall what Gordon Geddes said: "I like to read. If
I can get hired as a professor, I will get paid to
read." That made sense.
Gordon earned his Ph.D. He did not wind up as a
professor. His wife, who holds an M.A. in English,
got hired at a community college. She did get paid
to read books and grade papers. Finally, they
retired. Now they both get paid to read: pensions.
Sometimes our plans take more time to execute than
we think.
The primary goal of every career should be to
help members of a targeted market to improve their
lifestyles. For non-charitable careers, this means
that the people must be persuaded to pay for
services rendered.
If you like to read books, as I do, find a
service that will enable you to transform
book-reading into income. This will force you to
read certain kinds of books, but for confirmed
readers, this is not a major liability.
So, your motivation should be service, but
service governed by two limiting factors: doing
something you like to do at a price you are willing
to accept. There is usually a trade-off between
these two. Maybe for Michael Jordan there was no
trade-off, but now he is too old to do what he did
before. He suffered a loss, though perhaps not a
financial loss, given his success as a
businessman.
SCHOLARSHIP
You don't need a Ph.D. to be a scholar. You need
one to be hired by a university that will pay you.
But the odds against getting hired full-time by a
university are high. This has been true since 1969
in most fields.
If you are a good writer, you can write your way
into any field. You may not be able to get
published in peer-reviewed journals, but if you
make a breakthrough, you can get your story to
interested people through the Web. The gatekeepers
now guard gates for which the walls no longer are
impenetrable.
If you discover something unique, post your
findings on-line. Establish the date of publication
this way. Your academic competitors must wait until
their peer-reviewed papers get through a committee
and into print. This is fine for government-funded
grants and tenure-track career strategies, but who
cares? This is for papers that will not be read,
implemented, or footnoted. A major breakthrough
will be cited and implemented.
The only peer review that counts in the world of
scholarship is peer implementation and acceptance,
not some committee's acceptance of an article that
never gets read. Peer-reviewed articles count for
academia. They do not count for academics.
Marx never got hired by a university. Neither
did Freud. They changed the world.
Milton Friedman got famous because of Capitalism
and Freedom and Free
to Choose, especially the PBS TV series.
Neither book would have counted for tenure. He
established his professional reputation with a
co-authored book, A
Monetary History of the United States
(1963). His co-author, Anna J. Schwartz, joined the
staff of the National Bureau of Economic Research
in 1941. She got paid to read. That helped, but it
was her work, not her employer, that made her
famous.
If you are not good enough to write your way to
money and influence, then a Ph.D. will only provide
a high-risk hunting license for a lifetime job in a
no-name college, where you will be paid to teach
bored students who will not recall your name 40
years later. Or even 20 years later. Or maybe next
semester.
Think of Ben Stein's teacher in Ferris
Bueller's Day Off. "Anyone? Anyone?" That
is your future.
THE MBA
The MBA, academically, is useless. Unless you
attend one of the top half dozen schools, it will
not pay off. This is the dirty little secret of the
business schools.
The pay-off for the Big Six is the Rolodex
factor. The schools are Harvard, Chicago, Stanford,
MIT, Kellogg (Northwestern), and Wharton (U of
Pennsylvania). You meet people who are on fast
tracks. One of them may be able to help you land a
good entry-level job.
After
these schools, you are on your own. With well
over 100,000 MBA's, the market is glutted.
If your employer will pay for it, fine. But why
should he? You may quit because some other employer
thinks your MBA means something.
If you have a degree in a non-business field,
such as chemical engineering, then an MBA might
look attractive. It might mean that you can talk to
engineers and managers. But top MBA programs, other
than Harvard's, are so heavily theoretical and
mathematical, that chemical engineers do not have
to learn to communicate with businessmen.
The MBA suffers from the same problem that all
professional schools do. The degree is awarded by
academics, not by people who have competed
successfully in a competitive free market. The
universities screen in terms of writing unreadable
papers, not making a profit. Rodney Dangerfield got
it right in Back
to School.
CONCLUSION
If you want to get paid to read, academia is for
you. If you want to get paid to communicate ideas,
find buyers who are paying. Then find out what they
are paying for. Then specialize here. But you must
learn marketing. Remember the words of the late Mac
Ross: "If you build a better mousetrap and don't
have a marketing program, you will die alone and
broke with a garage full of mousetraps."
Gary
North Archive
Dr.
Gary North earned a Ph.D. in history and is one of
America's keenest economic analysts and
commentators. He supports the Austrian school of
economics and is a previous assistant to
libertarian congressman Dr. Ron Paul. Visit his
website at http://garynorth.com.
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subscribe to Gary North's Reality Check go to
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