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June
7, 2008
When to
Quit: Guidelines
by Gary North, Ph.D.
Hillary
Clinton is bowing out of her 2008 race for the
Presidency. She can't seem to make her departure,
so she is making moves toward making her
departure.
I vowed 15 years ago not to write much about
her, and I haven't. I thought she got a bum steer
from a bum husband, who treated her about as badly
as any man can treat his wife without physically
brutalizing her. So, I did my best to ignore her.
She is not easy to ignore.
Her plight is a case study of a problem that
faces most people at some point, and faces
internally driven people repeatedly: when to
quit.
It's more than bowing out gracefully. It's
bowing out at all.
We teach our children to adopt perseverance.
It's a good quality. Given the fact that most
problems that a person has the courage to take on
will eventually be solved, perseverance pays off.
But not always.
I have a friend from my early teens who has a
vision for a software product he has been working
on. He thinks it will save the world. I do not
exaggerate. This is what he thinks. He has worked
on it for at least a decade. He has spent all of
his retirement money to develop it. I still don't
know what it is. He won't say, exactly. I have seen
bits and pieces of it. My view is that if I can't
figure out what it is supposed to do, let alone
how, it probably won't save the world. The last
time I spoke with him, he was ready to mortgage his
home to fund further development. He is in his
seventies.
He should quit. He should have quit before he
spent his retirement money. He isn't in this just
for the money. He has a much larger goal. He is not
so foolish as to think it's a good bargain to gain
the whole world and lose your soul. But he thinks
he can save his soul -- or at least guarantee it --
by having his program gain the whole world. I think
he's wrong.
I had another friend, Otto Scott. Otto was a
great writer. He coined the phrase "the silent
majority," and put it into the mouth of the
chairman of Ashland Oil. About sixty years ago, he
and a group of entrepreneurs had an idea for a
credit card that a person could use instead of cash
at restaurants. They took this idea to a number of
venture capitalists. Every one of them said the
idea would not fly. Scott's group dropped the
project.
Within two years, the first Diners Club card was
issued.
Scott turned a lemon into lemonade. The
experience taught him a lesson: smart men can be
very foolish. Over 25 years later, he began a
book-writing project. In private, he called it the
Sacred Fools project. He wrote three books based on
the theme of smart men who do incomparably foolish
things: (1) The Secret Six, the story of the
Unitarian activists who financed John Brown; (2)
James I, the debauched but brilliant king, after
whom the King James Bible is named; (3)
Robespierre, the so-called voice of virtue
who established France's reign of terror in 1794.
The fourth volume was never completed: a biography
of Woodrow Wilson, who surely was America's most
influential sacred fool. For my assessment of
Wilson's legacy, click
here.
In the case of each of these sacred fools, the
world would have been much better off if they had
quit . . . a lot earlier. But they persevered.
Their success was our loss.
SIGNS THAT IT'S TIME TO QUIT
Seek counsel. It may be bad, as the counsel
Scott and his associates received was bad, but
seeking counsel is wise.
- Where no counsel is, the people fall: but in
the multitude of counsellors there is safety
(Proverbs 11:14)
If they tell you to quit, compare their reasons.
If the reasons are similar, and all of the
counsellors have had successes in the field, take
them seriously. Think through their reasons. Do
they make sense?
Most projects fail. Forecasting failure isn't a
good enough reason. Identifying the roadblocks to
success and pointing to a lack of resources to
overcome them is a good reason to stop the project
early.
- For which of you, intending to build a
tower, sitteth not down first, and counteth the
cost, whether he have sufficient to finish it?
Lest haply, after he hath laid the foundation,
and is not able to finish it, all that behold it
begin to mock him, Saying, This man began to
build, and was not able to finish (Luke
14:28-30).
The Diners Club story is worth recounting. The
creator had an experience that convinced him to
move forward. He had been at a restaurant, and he
had almost been unable to pay. He realized that he
needed a back-up source of funds. He made the
mental leap from gasoline service stations to the
restaurant. Service stations had been issuing cards
for three decades. But the cards were good only in
one brand of station. So, he moved from a
real-world problem to a solution based on a
real-world solution in a completely different
market. The gasoline credit card was convenient for
the buyer, but it was vital for the retailer, who
locked in a customer. The Diners Club developer saw
a way to sell the idea to retailers: more
customers. Visa and MasterCard did not arrive for
another 16 years. The opportunity was in front of
them, but they did not perceive it. When they
finally did, Diners Club was a victim. So was the
solvency of millions of buy now-pay later
consumers.
Here are some rough rules of thumb to consider
before committing too much to a project.
- Is a problem worth solving if no one but you
ever recognizes that it has been solved? If not,
limit your commitment.
-
- If you have to fund it yourself, why do you
think anyone will pay you back? Who, How
Much?
-
- If you were to be remembered for only one
thing, is this project the thing you would
choose? Will they remember your failure? If so,
it's a very big project. Be prepared.
-
- If it isn't completed, will anyone's life be
significantly worse off, other than yours?
-
- If you don't do it, who can? Will he? If he
doesn't, would this be bad for the world?
-
- Has it been attempted before? If so, what
killed it?
-
- Is it so important that if your worst enemy
pulled it off, would you still be glad the
project was completed?
-
- Would you still do it if there were no
monetary payoff? I have a project like
this.
When you adopt a project like this, limit your
commitment, either financially or in terms of a
time schedule. My main project, my economic
commentary on the Bible, has a time limit: age 70.
The trouble is, that will complete only stage one.
Then I have at least four major book projects that
will flow out of it. Plus video. Plus audio. Plus a
curriculum. Maybe two.
CONCLUSION
There comes a time to quit. If you stay on the
project too long, it will keep you from completing
any other project. That is a very high cost.
I think Hillary Clinton stayed in to the bitter
end because she has no fall-back lifetime project.
Being a dutiful wife to Bill surely isn't high on
her list. She poured her book royalty money into
the bottomless pit of her now-dead campaign. What
is next?
Nothing much.
When your life is defined as one major project
vs. nothing much, you need a fall-back project.
Your vision is too narrow. Your risks are too
great. You won't quit in time.
-
Gary
North Archive
Dr.
Gary North earned a Ph.D. in history and is one of
America's keenest economic analysts and
commentators. He supports the Austrian school of
economics and is a previous assistant to
libertarian congressman Dr. Ron Paul. Visit his
website at http://garynorth.com.
To
subscribe to Gary North's Reality Check go to
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If
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